28 Aug 2026 · Margin desk · 5 min read
The fee tier that turned six SKUs negative
An agency ran ads against loss-making inventory for five weeks. Every dashboard they owned looked healthy the whole time.
Account shape, what was missed, which agent caught it, what changed. Anonymised, but the numbers are the real ones.
Same structure every time: account shape, what was missed, which agent caught it, what changed. Anonymised accounts, labelled as such.
The fee-tier case traced end to end, and the shift printout the other two came off.
An agency ran ads against loss-making inventory for five weeks. Every dashboard they owned looked healthy the whole time.
Ten hours, one account, ten decisions. The printout from 22:00 to 08:00, and what each entry cost to produce.
That is the Decision Audit. No configuration, no write access, no call required to start.